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Benefits of Investing at the Pre-IPO
Executive Summary
 
* Name of The Company
* Contact Name
* Address of The Company
* Contact Number
* Email
Website
A brief description of the business
(i.e. sector Manufacturing, service industry etc, what you produce/sell)
What are the unique selling points or distinguishing features of the business?
(e.g. how do you differentiate yourself from the competition? Is this via superior products or services or pricing? Or is it through patents or licensed IPR or branding and registered trademarks etc…Do you own these? Could your product or service be easily substituted or commoditised in the future? If not, what would prevent this happening?)
What is the current situation with the business and your products and/or services and what is their market potential?
(e.g. Is your business currently growing, contracting or standing still? Are your products, services and markets embryonic, growing or mature? What are the barriers to adoption? What is the size of your market (s) in sterling terms and what percentage market share do you have and do you think that you could realistically obtain in the future?)
Historic and projected figures
Please send a copy of your historic and projected figures to info@cityonesecurities.com preferably as an excel spreadsheet.

What are the key assumptions used in the financial model?
(e.g. assumed increase in sales (such as anticipated orders), margins and margin changes, for example, due to increased scale of manufacturing or purchasing power, extent to which profits generate free cash flow, extent of reinvestment needed to maintain or further develop tangible or intangible assets? Is the business heavy or light on physical assets?)
What sources of funding are currently available to the business?
(e.g. short term bank facility, other debt, shareholder equity etc…)
How much equity are you looking to raise, and what will it be used for?
Details of the management team’s experience
  * Required fields
 
 
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